Auto-DM your link to everyone who comments on Instagram

Someone comments your keyword on a post or reel, or replies to your story. HooksBy sends them a DM with a button, and after one tap, your link, guide or offer. Around the clock, no manual replies.

No card needed

  • Official Instagram API
  • Log in with Instagram, no password shared
  • Servers in the EU (Frankfurt)
  • Free plan, no card
  • In English and Ukrainian

From comment to link in three steps

  1. Connect Instagram

    Log in with Instagram and grant access. Business and Creator accounts work.

  2. Pick a post and a keyword

    Choose the post or reel and the word people should comment, like GUIDE or PRICE. Or reply to every comment.

  3. Write the messages and go live

    A short DM with a button first, the link after the tap. Try it on yourself in test mode, then switch it on.

Hooksby funnel editor: a keyword comment, a first message with a button and the main DM with a link, next to a Direct preview

What starts a funnel

One funnel, several ways in. Pick where your people come from.

  • Post and reel comments

    A keyword or any comment. Reply publicly in the thread as well, if you like.

  • Story replies and reactions

    Someone replies to your story or sends an emoji reaction and gets your DM. Story mentions work too.

  • Keyword in DMs

    Someone messages you the word directly and the funnel starts, just like from a comment.

  • ig.me link and QR code

    Put the link in your bio, an ad or a poster. It opens the chat and starts the funnel, and a tag shows where people came from.

  • Telegram bot and channel

    Connect your own bot: keywords in the bot, comments under channel posts, a channel subscription check, files up to 2 GB.

  • Telegram broadcasts

    One message to everyone who has messaged your bot, except those who opted out. Schedule it for the right time.

Choosing a trigger in Hooksby: a post comment, a Direct message, a story mention or reply, an entry link

How people use it

  • Courses and coaches

    LESSONA free lesson or checklist in DMs, with a link to sign up for the course.

  • Beauty and salons

    BOOKThe price list and an online booking link, no more typing “check DMs” by hand.

  • Online shops

    PRICEThe price and a product link, sent to someone who already showed interest.

  • Events

    TICKETA registration or ticket link. A QR code on the poster opens the same flow.

Everything a comment-to-DM funnel needs

Public reply under the comment

Answer in the thread too, like “Check your DMs”, so everyone sees the offer works.

Follow-to-unlockCreator Pro

Ask people to follow you first. The link is sent once they do.

Analytics for every step

See how many people got the first DM, tapped the button and got your link.

Hooksby funnel analytics: leads, triggers, conversion and where people drop off
  • Reach those who already commentedCreator Pro

    Set up the funnel after posting? Send the DM to everyone who commented the keyword in the last 7 days.

  • Test on yourself first

    Send a test to your own account and see exactly what people will get before you go live.

  • Templates gallery

    Start from a ready-made scenario for your case, tweak the texts and launch.

Pricing

Start free. Upgrade when your audience grows.

Free

Try automated funnels risk-free

$0forever
$0forever

1 Instagram + 1 Telegram bot · 500 triggers / mo

  • 3 active funnels
  • Up to 6 steps per funnel
  • 2 broadcasts / month
  • 30-day analytics history
  • 3 funnel labels
  • Up to 500 recipients per broadcast
  • Limitation: HooksBy signature in every DM
Start for free

Creator Pro

For growing creators and experts

$19/ mo
$15/ mo

$19/mo · billed annually ($180/yr)

+ VAT depending on your country

5 accounts · 30 000 triggers / mo

Everything in Free, plus:

  • Unlimited funnels
  • Follow check: Instagram and Telegram channel
  • Reminders and delays: no reply / no tap
  • No HooksBy signature
  • Up to 40 steps per funnel
  • Unlimited broadcasts (within monthly triggers)
  • 12-month analytics history
  • + 6 more
Go Pro

On every plan: Telegram Business (replies from your personal Telegram, uses one account slot) · All Instagram and Telegram triggers · Auto-replies in Direct (Private Replies) · No lead is lost: comments over the Instagram limit get their DM a bit later

Compare all features
Compare all features
FeatureFreeCreator Pro
Accounts & limits
Accounts in total25
Accounts per channel (Instagram, Telegram bot)1Unlimited
Triggers per month50030 000
Active funnels3Unlimited
Funnel labels3Unlimited
Telegram Business (replies from your personal Telegram, uses one account slot)IncludedIncluded
Triggers
All Instagram and Telegram triggersIncludedIncluded
Rewind: DM past commentersNot includedIncluded
Funnel steps
Steps per funnel640
Auto-replies in Direct (Private Replies)IncludedIncluded
Follow check: Instagram and Telegram channelNot includedIncluded
Reminders and delays: no reply / no tapNot includedIncluded
Email capture in DMNot includedIncluded
Broadcasts
Broadcasts per month2Unlimited
Recipients per broadcast500Unlimited
Telegram channel postsNot includedIncluded
Analytics
Analytics history30 days12 months
Events CSV exportNot includedIncluded
Other
No lead is lost: comments over the Instagram limit get their DM a bit laterIncludedIncluded
No HooksBy signatureNot includedIncluded

Agency or need more than 5 accounts?

Tell us about your setup and we'll work out the limits and the price that fit.

Talk to us

Frequently asked questions

Will my account get banned?

HooksBy works only through the official Instagram API, with no password and no browser bots, and stays within the limits Meta sets. No service can promise Instagram will never restrict an account, but the way HooksBy connects doesn't break the platform's rules.

Do I have to give you my Instagram password?

No. You log in through Instagram's own window and grant HooksBy access to messages and comments. We never see your password, and you can revoke access any time in your Instagram settings.

What kind of Instagram account do I need?

A professional one: Business or Creator. You can switch a personal account to professional for free in Instagram settings in a minute.

What about the 24-hour window and Meta's limits?

The first DM is a private reply to the comment, which Meta allows for 7 days after the comment. Tapping the button opens a 24-hour window for the main message with your link. Meta also caps private replies per hour. When a post goes viral, comments over the cap wait in a queue and get their DM a little later. Anyone who would wait more than 48 hours is skipped, because a DM that late looks like spam.

What happens when I hit the free plan limit?

The free plan includes 500 triggers a month. Once they're used up, new comments are skipped until the next month starts or until you upgrade to Creator Pro. We email you at 80% and 100%, and what's left is always shown in your dashboard.

Won't it look like spam?

Only people who wrote your keyword themselves get a DM. They get a short message with a button first, and the link only after a tap. A repeat comment from the same person doesn't restart the funnel right away, and you write every text yourself.

How does keyword matching work?

Add several keywords and choose a mode for each: “contains” (the word anywhere in the comment) or “exact match”. Case doesn't matter and emoji work too. Stop words keep you from replying to negative comments, or you can reply to any comment with no keyword at all.

Does HooksBy work with Telegram?

Yes. Connect your own bot from BotFather and build funnels on keywords in the bot, comments under channel posts and bot start links. There's a channel subscription check, files up to 2 GB through the bot, and broadcasts to subscribers.

How do I pay for Creator Pro and cancel?

By card through Stripe, monthly or yearly. Cancel any time from your dashboard: Creator Pro stays on until the end of the paid period, then the account moves to the free plan. The free plan needs no card.

Is it available in Ukrainian?

Yes, the app and support are in English and Ukrainian. Write the messages for your audience in any language.

Turn your next comment into a lead today

Connect Instagram, pick a post and launch your first funnel.

Start free

No card needed

Start free